With the end of restrictions on the horizon and the idea of life as we know proposed to begin in June, charities can start preparations to resume their operations.
Although many adapted to the changes that the pandemic caused, by moving over to virtual donations and fundraising efforts taking place from home – the Third sector has struggled. The closure of charity shops and halt to fundraising efforts, combined with the economic crisis (redundancies and businesses going bust) caused a collective sense of panic.
However, charities adapted to the situation. And upon reflection, it could be beneficial to implement certain changes and ideas going forward.
Use social media to your advantage and ask followers their opinions and thoughts. You can discover people’s preferences by interacting with your supporters online and looking into the algorithms on each platform. Discover what platform gets the most engagement, and which is the most popular demographic to engage with your content.
Continue to invest time into your charity’s social media platforms. If the past year did not emphasise the importance of an online presence, nothing else will.
*Shameless plug – We even dedicated a full article to highlight the importance of social media that you can read here*
It is undeniable that COVID-19 will continue to impact the economy as the world tries to begin the new normal. A rise in unemployment and an increase in poverty could reduce a charity’s budget, as supporters may have been financially hit. Going forward charities will have to adapt to budget cuts, restrictions implemented by the government, and a decrease in funding.
Yet against all odds charities and the public came together to help others in need as traditional fundraising efforts were replaced with inventive alternatives. For example, an 11-year-old schoolboy from Devon camped outside in a tent every night for a year to raise money for North Devon Hospice.
Charities are an essential part of society as they provide services and help to people in need throughout the UK and world.