Courtney Hall, a 25-year-old dental nurse from Sunderland, used Facebook to raise money for Cancer Research UK following a relative’s death.
“To create a fundraiser was easy enough, anybody could achieve that. I created it on Facebook because that’s where most people engage with charitable events,” she explained.
With lockdown restrictions in mind, Hall decided to fundraise by walking 10,000 steps per day for the duration of March. To keep her supporter’s updated she shared screenshots of step counts and scenic photographs on particular walking routes.
As we continue to navigate our way through the pandemic, social media has proven itself to be an imperative tool to help charities raise funds and interact with supporters. An online community will always be important, as charities will always rely on donations.