Covid-19 has caused chaos and disruption throughout the globe to work and personal life, and as we continue to navigate and adapt to the pandemic, charities have spoken out as to how they’ve been affected.
84% of charities have reported a decrease or a fairly significant decrease in their total income during the lockdowns.
New and intensified needs
Many charities experienced a need for their services to intensify throughout the pandemic, as the public dealt with drastic life changes. From redundancies and decreases in incomes to lockdowns having an impact on mental health, the ever-changing circumstances have had certain members of the public needing more help than ever before.
Countless charities rely on donations to raise money and operate. The closure of stores and non-essential businesses being a requirement meant that charities had to adapt and rethink their methods. Virtual and no contact donations became crucial.
An example is Smart Works, a charity that offers women styling sessions and outfits alongside interview coaching, which has made changes that adhere to COVID guidelines. Clothing donations are now welcomed by post and courier, coaching advice is virtual, and outfits are ‘packed into a box with love, care, and a supportive smile’ from the dressing team.
Looking to the future
During such unprecedented times, members of the public and charities adapted to the ever-changing circumstances. Fundraising efforts became inventive, with people replacing mountain climbs with climbing their staircase at home with the equivalent number of steps. The pandemic also created a sense of unity, particularly when it came to fundraising and showing support for the NHS, as 2020 was the year that Sir Captain Tom Moore raised over £32 million for the NHS by walking 100 laps of his gardens. The phrase “charity begins at home” was also intensified, as local communities became more aware of local causes that they could help with. An example of this is a local nightclub in Sunderland becoming the site for the charity Take One Leave One.
With the roadmap and end of restrictions commencing from the 12th of April, the future of the charity sector is unclear but optimistic.